12/4/2023 0 Comments Cant sign pdf form verisignThese seals give your customers that extra peace of mind that your site has SSL set up and that doing business with you online is safe. A quick swap over to HTTPS is a simple thing you can do today to improve your landing page visitor’s trust.īeyond changing your links to HTTPS, third-party security vendors often offer a security seal, or SSL badge, for you to feature on your ecommerce sites or landing pages with a bit of Javascript. As GlobalSign, a web-trust certificate provider discovered, 84% of website visitors surveyed said they would abandon a purchase 3 if they knew the data was going to be sent over an insecure connection.Īs far as your landing pages are concerned, it can’t hurt to take security more seriously, especially in industries like healthcare, finance, security-related tech, and ecommerce (where faulty security can have much higher consequences than in other industries).Īfter all, your landing page for a finance product might not convert so well if visitors notice you didn’t care to serve it up securely to protect their personal information in transit. Does SSL impact the way visitors perceive your page?ĭepending on the importance of perceived security in your industry, you could be leaving conversions on the table if you don’t serve up your pages securely. So… if you don’t want to alarm your customers and prospects, you’ll want to get this sorted out ASAP. Why this is important for you: starting October 2017, Google Chrome is going to start showing “Not Secure” messages when users fill out a form on a page that’s served up over HTTP instead of HTTPs. These two, small visual cues reassure visitors their contact info is safe when submitted through your landing page, and it’s been found that close to half of website visitors check for security indicators 2 like these before they’ll hand over personal information in a form. Visitors to your landing pages can see whether you’re serving up secure page based on the ‘HTTP S’ and the small green padlock icon that’ll appear in the address bar: It encrypts data in transmission and ensures that contact info sent through your landing page forms is secure. SSL, or Secure Sockets Layer, is an industry standard security measure that creates an encrypted link between your landing pages and your visitor’s browser. Luckily, there are simple measures you can take to reassure visitors that your pages are secure - thereby increasing the likelihood of conversion. These days, 77% of website visitors worry that their personal data could be intercepted or misused online 1, so that lead gen form on your landing page could be causing more anxiety (and bounces!) than you realize. Point being? You could be evoking the same type of visitor anxiety on your landing pages unwittingly, and losing out on conversions from visitors who can’t decide whether or not to trust you. Now, this is an exaggerated example, but these subtle (and not-so-subtle) red flags would likely have you questioning this dentist’s credibility. Hoover, PhD, M.Sc.” Finally, when your name is called, the receptionist asks loudly for your social security number while others look on. Even more curious, the form lists the dentist as simply “ Mrs. There’s some standard elevator music playing, and everything seems pretty average.Įxcept that, as you’re filling out the new patient form, you notice there aren’t any dental school diplomas lining the walls of the office (not one…). Imagine you’re in the waiting room at your dentist.
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